Legal

Privacy Policy

How we handle personal information collected through this website.

Last updated 21 September 2026

1. Who we are

The Apex is an automotive lifestyle destination located on Beyers Naudé Drive, Northcliff, Johannesburg. This policy explains how we handle personal information collected through theapex website, in line with South Africa's Protection of Personal Information Act (POPIA).

2. Information we collect

  • Enquiries: your name, email address, phone number, chosen subject and the message you send us through the contact form.
  • Member accounts: for businesses based at The Apex, a login address, an encrypted password, and the business details, trading hours, images and events they publish.
  • Technical information: basic, non-identifying usage data such as pages visited, collected only where you have allowed optional cookies.

We do not collect payment card details through this website.

3. Why we use it

We use your information to reply to your enquiry, to manage business listings and events shown on the site, to keep the site secure, and to send you information you have asked for. We do not sell your personal information to anyone.

4. Sharing

Information may be shared with service providers who help us run the site (hosting, database and email delivery), and with a specific business at The Apex where your enquiry is clearly meant for them. We may also disclose information where the law requires it.

5. Keeping it safe

Data is stored on access-controlled infrastructure. Passwords are encrypted and never visible to us. Member accounts can only view and change their own listing and events.

6. How long we keep it

Enquiries are kept for as long as needed to deal with your request and for our own records, and are deleted once they are no longer needed. Member account information is kept for the duration of the business's tenancy.

7. Your rights

You may ask us what personal information we hold about you, ask us to correct it, or ask us to delete it. You may also object to receiving further communication from us. Send any request through our contact page and we will respond within a reasonable time.

8. Cookies

The site uses cookies and similar storage. Details are set out in our cookie policy, and you can change your choice at any time by clearing your browser storage for this site.

9. Changes

We may update this policy from time to time. The date at the top of this page shows when it was last changed.